Let's help you grow your business

Introducing the SME Shop Shift series, an online initiative that will help your business break even, pandemic or not.

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We’ve All Gone Digital So Should You

Every business under the sun will gain so much more traction, the E-way!

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SME Shop - a business growth engine

An initiative of TBWA\Concept, the SME shop offers affordable business and brand marketing support, as well as free consultations.

Business growth engine

A Platform Designed for Growth

Brand Development

Brand Development

Any successful startup or SME requires an effective brand to connect with its target market. An important aspect of brand development is longevity. Our decade long experience in brand development and market strategy affords us mastery of this principle.

Our training covers areas such as Brand Identity Development, Business & Marketing Plans, Digital Marketing and Strategy, Brand Immersion Camps etc.

Advertising

How do you get new customers? By advertising, of course. There are many forms of advertising, from hyper-localised approaches to digital avenues and beyond. We use our expertise to build your business potential and open your mind to the effectiveness of a proper communication strategy that yields results and contributes to your bottom line.

Advertising
Training & Development

Training & Development

Access a robust and interactive online classroom with courses delivered by industry experts. Join a growing community of business owners and business coaches across Nigeria and Africa.

Access our Global Network

As part of TBWA\Worldwide, we’re at the centre of a global network of 11,000 people in 323 offices in 97 countries. So, we have unlimited access to the latest innovations, ideas and talent within the global creative industry.

Access to our Global Network

Business Diagnostic Survey

Complete the Business diagnostic survey designed to help you identify the key gaps in your business.

Insights

SAFETY & HYGIENE TIPS FOR COMMENCING OFFLINE BUSINESS

SAFETY & HYGIENE TIPS FOR COMMENCING OFFLINE BUSINESS

The COVID19 pandemic may have permanently changed the face of business, all over the world. After months spent in isolation, observing quarantine and lockdown laws, many small businesses that offer services primarily offline (for example, spas, factories, beauty parlors, etc) are primed to resume offline transactional services. It does feel like a daunting prospect, as the reality of the virile pandemic has not waned. Now, more than ever, entrepreneurs and employers need to know how to resume profitable business while keeping their staff and environment safe and COVID-free.

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LET'S TALK SMEs
DEAR ENTREPRENEUR: WHAT'S THE FUSS ABOUT SME COMMUNITIES, ANYWAY?

LET'S TALK SMEs DEAR ENTREPRENEUR: WHAT'S THE FUSS ABOUT SME COMMUNITIES, ANYWAY?

As the front-man/woman of a micro, small or medium enterprise, you are, doubtless, constantly researching ways to scale up your brand and build product irresistibility.

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GUARANTEED NON- FAD DIET TIPS FOR BOOSTING SMEs, IN THE COVID-19 PANDEMIC

GUARANTEED NON- FAD DIET TIPS FOR BOOSTING SMEs, IN THE COVID-19 PANDEMIC

The COVID-19 pandemic has intrinsically changed the narrative for entrepreneurs. Thousands of companies have gone under, and many more are facing financial hardships and an uncertain future.

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WE'VE ALL GONE DIGITAL, SO SHOULD YOU: e-Merging SMEs

WE'VE ALL GONE DIGITAL, SO SHOULD YOU: e-Merging SMEs

Every business under the sun will gain so much more traction, the E-way! Whether you're a successful small business or about to start one, putting your business online will be the best investment for it. With the current global pandemic, the average customer will check online for local goods and services, as opposed to walking into a store. People prefer to find information about their desired products and services online, for the sheer safety of it.

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Hear from the SME Shop Alumni

We have empowered over 300+ SME’s in Nigeria and we have no plan of stopping.

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