Business Strategy 101

About Course

It is important that all people within a company have clear goals and are following the direction, or mission of the organisation. In this course, you will learn how to develop an effective blueprint that will prevent individuals from losing sight of their company's aims.

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Module 1: Introduction

Course Introduction

Module 2: Developing a business strategy

Identifying your business trigger and what needs you intend to meet

Module 3: Current Reality Assessment

Reviewing the external environment in which the business is to thrive

Module 4: SWOT analysis and Portfolio analysis

Identifying strengths and weaknesses within your business Identifying opportunities for business growth Identifying business threats

Module 5: Strategic issues and implications

Organizational competence Financial resources Growth mindset

Module 6: Growth strategies

Understanding the market Understanding consumer data

Module 7: Competitive Strategies determined

Understanding key elements and tactics of your competitors within the industry

Module 8: Financial viability

Understanding your cash flow Financial tools for analyzing financial viability

Module 9: Implementation plans

Putting in place measures to ensure achievement of business goals

Module 10: Metrics

Tracking your business performance.


Idy Enang

CEO - Corporate Shepherds Limited