The Business of Creativity

About Course

Meet Kelechi Amadi Obi, a well reknown Creative and Professional Photographer with over twenty years of experience who will be taking you on a wonderful journey on how you can turn your passion into profits

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Module 1: Introduction

Course Introduction

Module 2: Finding your purpose

Identifying your passion and the value of your vision.

Module 3: Invest in yourself

A guide to taking the necessary actions to achieve your goal.

Module 4: Finding your niche

How to establish an area of specialization

Module 5: Branding and Marketing

Identifying your product and separating it from other similar products. Transforming your product’s worth into money

Module 6: Building your online profile

Leveraging social media to push your brand and make sales

Module 7: Building a business system

Putting together an organized business team

Module 8: Pricing and Positioning

Evaluating where you stand creatively The dos and don’ts of value placement

Module 9: Capturing the market (Case Study)

Capturing the Nigerian music scene Capturing Nollywood


Kelechi Amadi Obi

CEO - Kelechi Amadi Obi Studios