About SME Shop

An initiative of TBWA\Concept, the goal of SME Shop is to help small and medium enterprises grow by providing specialized strategic brand & marketing support that’s tailored to their business needs. The SME shop offers affordable business, strategic, brand marketing support; consultation, LIVE sessions.

SME Shop Offers

Bespoke support

It is one thing to have a great product, it is a whole other ball game to get that product into the hands of those who need it. Grow out of your weaknesses and explore the opportunities of marketing communication, branding and salesmanship.

E-commerce Advisory

The future marketplace isn't decidedly physical, and tech-savviness is key in your choice of tools, and navigating the technical aspects of those tools, without necessarily being a computer guru. Learn how to make the most of those tools here and grow your sales.


Gain access to professionals with business experience who can help diagnose and proffer up-to-date solutions. Conversely, our professionals can also help you identify the challenges in your business.

Access to network

Learn directly from businesses like yours that have faced similar challenges and found success. Additionally, tap into a global network of world-class experts.


Businesses thrive better with a strong support system. Gain access to business partners who create enhanced value through collaborative partnerships.

Mission and Vision
TBWA initiative

Mission and Vision

An initiative of TBWA\Concept, the vision of SME Shop is to enable Nigerian small and medium enterprises to reach their full potential.

As a business enabler, SME shop is set up to provide resources for SMEs to thrive.

Confidentiality and care are assured. Be at ease, engage us.


Contributed to the national GDP


of businesses in Nigeria are SMEs


of employment in Nigeria

Distribution Company major

The Disruption® Company

TBWA\Concept (TBWA for short) is part of a global network of 300 agencies in over 100 countries committed to helping brands find strategic and creative space with the main objective of achieving growth through disruption.

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What does this initiative bring for the SME?


We hold the firm belief that companies driven by a clear, future-fit vision are significantly more likely to be successful. Our proprietary tool “Disruption” defines a vision that breaks market conventions and creates a new platform for growth.



Disruptive Idea

Disruptive Idea



We've developed methodologies to keep our brands as top-of-mind as the culture in which they live. By going deeper, by being more curious, by looking anew, we get a radically different viewpoint. And from there, it’s easier to work out how best to re-frame any brand's world to a shape that suits our clients. We approach our SME training/development project in similar fashion covering the following broad areas:

Meet our team

We are a radically open creative collective.

Kelechi Nwosu

Managing Director

Atunwa Ranti

Creative Director

Osibo Imohitsike

Business Director

George Onukwu

Project Director

Wayne Samuel

Content Creator

Leke Ebiesuwa

Content Lead

Osasona Babatola

Business Analyst