About Course
In this course, you'll get to know the key purpose of branding and marketing and why it is needed if a business must succeed.
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Branding and Marketing for SMEs
Syllabus
Module 1: Introduction
Meet Adenike Ogunlesi, a facilitator on SME shop, as she provides knowledge on brand management.
Module 2: What is a brand and why you need one?
Learning how to stand your brand apart from others in the market place and distinguishing its value from others by giving it an identity.
Module 3: Discovering your brand purpose
Identifying what value your brand is creating to you as the brand owner and to the consumers of your brand.
Module 4: Key qualities and benefits your brand offers
Identifying what influence the value created by the brand can produce long-term.
Module 5: Pricing and positioning
Identifying where to play in the market and matching your services and standards to fit into that market space.
Module 6: Creating awareness
Learning the applications of PR and advertising in brand marketing and awareness
Module 7: Sell. Sell.. Sell...
Learning basic sales technique, influencing sales through consumer insight, setting up a sales team and utilizing technology in gathering consumer data.
Module 8: Final words
Applying yourself towards achieving set goals, even in the face of challenges.
Module 9: Questions and answers
How to stay motivated when the vision is not looking appealing and applying self-validation as a powerful tool in brand building.
Facilitator