Case Study

ABA Hackathon:Get that Hot Idea Sponsored

Date Posted

Nov 17, 2020

Author

SME Shop

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Aba, located in the southeast of Nigeria and the commercial centre of Abia State is a bustling town of settlers – most of whom have been attracted by the lure of doing business in an energised community. It has a population of over 600,000, with over one-tenth of this population being artisans producing garments and leather shoes and fabricating machines. One in six of these people is a manufacturer and an employer of labour.The normal average in Aba is one shop owner to between five to seven workers. The most common refrain in Aba is, When I finish I will get money to start my own’ and that is why you would get so many people who have more than two decade’s experience doing the same thing. These business owners continue to mentor others. To promote a new image for “Made In Aba” goods TBWA Concept partnered with Ford Foundation and the Abia State Government, to develop the “Proudly Made in Aba” campaign.

About the project

The main objective is to change the negative impression associated with “Made in Aba” products and to attract the much needed investment into this area. More importantly this will be in massive resonance with new federal government policy of encouraging strong local industries and clusters.

Solutions

  • Provide industry leading customer support via e-mail, chat and social media
  • Improve the customer experience by taking a proactive approach in solving, Take ownership of issues and follow problems through to resolution.
  • Assist in developing customer support procedures, policies and standards
  • Keep accurate records and document customer service actions and discussions
  • Help analyze technical bugs, product requests and customer pain points
  • Ability to work well with other departments and to manage customer expectations
  • Willingness to go the extra-mile for each customer contact

Results

Bring to the table win-win survival strategies to ensure proactive domination. At the end of the day, going forward, a new normal that has evolved from generation

0%

Efficiency increased

0k+

New customer gain

0%

Revenue increased

Other Resources

Proudly Made in Aba

Proudly Made in Aba

Aba, located in the southeast of Nigeria and the commercial centre of Abia State is a bustling town of settlers – most of whom have been attracted by the lure of doing business in an energised community. It has a population of over 600,000, with over one-tenth of this population being artisans producing garments and leather shoes and fabricating machines. One in six of these people is a manufacturer and an employer of labour.The normal average in Aba is one shop owner to between five to seven workers. The most common refrain in Aba is, When I finish I will get money to start my own’ and that is why you would get so many people who have more than two decade’s experience doing the same thing. These business owners continue to mentor others. To promote a new image for “Made In Aba” goods TBWA Concept partnered with Ford Foundation and the Abia State Government, to develop the “Proudly Made in Aba” campaign.

See Case Study

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