This course will equip small and medium business owners with the knowledge and skills to build a website that effectively converts visitors into customers. Participants will learn about website design, content creation, SEO basics, and performance tracking to optimize their online presence for business growth.
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This module introduces the facilitators, course goals, learning outcomes and available resources.
In this module we'll explore the crucial role of a website in driving business growth, understanding website conversion, and how to set realistic goals.
This module helps you determine the type of website needed for your business, conduct research to identify your ideal customer and their needs, understand the modern consumer's online journey, plan your website structure, and choose the right tools for website development.
This module teaches you about effective content creation, including copywriting and social proof, developing a strong value proposition and crafting clear messaging, designing compelling calls-to-action (CTAs), and optimizing website layout, styling, and navigation for conversions.
This module teaches you the importance of SEO for website visibility, on-page SEO techniques and improving website performance through speed optimization and mobile responsiveness.
This module helps you identify key website metrics to track, utilize analytics tools like Google Analytics to monitor performance, and how to adjust strategies based on user feedback and data analysis.
Course recap
